SEO stands for Search Engine Optimization i.e. website optimization for search engines. In practice, it includes techniques and practices to make our website pop up high on a search engine’s results such as Google, Bing, Baidu, Yahoo, DuckDuckGo and Yandex.
We will use the term “SEO” as a noun as it is used quite often in this way in the market. So to improve the SEO of your website, there are countless techniques that have different gravity. Some make little or very little difference, others large, and others huge. In this article, we will draw your attention to the basic principles and practices of SEO that can make your Site to stand out from the masses and to climb on the first page of results.
Your website lives in a computer that operates continuously around the clock and is housed in the Web hosting company’s premises with which you selected – or your programmer for you – to do business.
To view your website, you – as well as your visitors and your customers – use a type of program called Web browser such as Chrome, Firefox, Internet Explorer, Edge, Opera and Safari. Your browser then downloads the site from the remote computer and displays it.
What your browser downloads is essentially a text document written in a language called HTML and along with it come other files that complement it such as images and videos. Even the images and videos are texts written in a language! If that seems odd to you, then right-click while you are on a website and then select “View Source” to view the code of the page (or press CTRL + U). Try it!
In fact that’s what your site really is. Text! The text you are reading along with the code that gives it form and color. Your browser knows how to read this code from beginning to end (from top to bottom) and thus “paint” the website on your screen – complete with images, colors, frames, etc.
You, as a human being, see the final, beautiful, visual result. However, a website is not downloaded and used only by people but also by robots.
Companies like Google, have computers with artificial intelligence – robots – that visit our website in order to assess it and classify it in the company’s search engine.
So when one person uses Google search to find a site she’s looking for, it will be able to show her the best results.
Google’s robots do not have eyes or a screen and do not see a rendered visual result. All they “see” and evaluate is text. Common text with code surrounding it.
So it is important to understand what a robot evaluates in the text it sees, if you want your Site to show up on Google and to achieve a high ranking among other search results.
What matters in SEO
As mentioned above, Google’s robots review the plain text and code. Roughly, the things they evaluate are:
Fairly will you wonder what you can do for all the above. For some things you can do a lot, for others maybe little or nothing. Also, some things are worth trying for, while others not so much.
In order to decide what can be done and by whom, you must first call the players behind the operation of the site. Usually three. 1) The creator, which may be one or a team of designers and developers. 2) The owner together with the personnel to which she has delegated the operation and management of the site and its contents. 3) The hosting company which is serving the site.
Of course, all the above three can be the same player or the creator can simultaneously be the owner. In these cases, we’re dealing with “players” who have a good knowledge of SEO for which there are already countless articles on the Internet. This article, however, concerns mostly web site owners who have a client’s role in their relationship with the creator and are looking for ways to improve their online business either on their own or with the help of the creator-partner.
How can we improve our SEO
Let’s see what can be done for a site’s SEO:
What is evidently clear from all of the above, which is also the essence of SEO, is that you should aim to satisfy your customers and users of your Site!
If your customers are satisfied then you will be satisfied, and Google will be satisfied as well!
SEO is easily understood; however, it requires much effort to create content and to build the popularity and credibility of your site.
It is necessary to understand the philosophy behind the creation of content and to learn good practices for creating good titles with keywords, good images with keywords and good text which will be relevant, readable, with correct grammar and punctuation, and of course with sufficient keywords.
We can help you in your quest to learn to create content and to discover new ways of obtaining vote-links – it is part of our job!